Extreme E confirms broadcast extension with Sky Deutschland
Sky is undoubtedly one of the biggest providers of sport in Germany – Sky is the home of the German Bundesliga and the English Premier League and not only that, the media power house owns the broadcasting rights to Formula 1 until the end of 2027- so there is a big appetite for high level sport.
As the series enters its third consecutive championship, it will again visit five remote locations this year that each highlight a different environmental issue. The series aims to maintain awareness of the climate emergency by mixing top quality sport with a positive environmental narrative.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Sky Deutschland is passionate about top quality sports, and just like Extreme E, it has a strong environmental focus. In addition, its international programme Sky Zero also highlight its carbon neutral ambitions, which correlates perfectly with our sport for purpose goals.
“We are delighted the channel will continue to air Extreme E’s exciting racing concept, but also our wider storytelling around electrification and the environment.”
Hans Gabbe, Senior Vice President Sports Rights and Commercialisation at Sky Deutschland: “We are excited to continue our partnership with Extreme E. As one of the most spectacular racing series worldwide it is an important part of our extensive motorsport offering on Sky Sport F1, the home of motorsport for racing fans in German speaking Europe.
“Extreme E sets a prime example of how professional sports can help raise awareness of the consequences of global climate change, making it the perfect fit for the commitment we have made with Sky Zero.”
The 2023 X Prix opener takes place in just one month in NEOM in the deserts of Saudi Arabia (March 11-12). The series is then scheduled for its X Prix debut in Scotland, UK (May 13-14), then back to Sardinia (July 8-9) before travelling to Brazil or USA on September 16-17. Chile will round up Season 3 on 2-3 December.
The cars, and the rest of the championship’s freight, will shortly set sail to Saudi on the series’ floating centrepiece, the St Helena. Not only does the ship act as a logistics hub, but she also has a science laboratory on-board, which acts as a home to scientists conducting research into various areas of the environment during the series’ global voyage.
