Extreme E announces broadcast extension with Globo
The agreement includes a wider programme offering and extend through to Extreme E’s 2023 and 2024 seasons.
Sportv, Globo’s sport paytv channel, will air some Extreme E’s live racing and extended content, such as highights programme, magazine, preview and review shows all in Portuguese. Coverage can also include a round up on TV Globo’s Sunday sports news programme, ‘Esporte Espetacular’.
Globo reaches over 100 million people per day. Extreme E remains joined to the channels stable of the best-known sporting events such as the World Cup and the Olympic Games.
Brazil is a key market for Extreme E and although the series has not yet been able to race here due to Covid restrictions, an independent Scientific Committee composed of leading climate experts who include Brazilian Amazon Expert Francisco Oliveira, already works alongside Extreme E to help advise and educate on the environmental issues facing this vulnerable part of our planet.
In addition, Extreme E’s legacy organisers work with The Nature Conservancy’s Forest Restoration programme in Pará in the heart of the Amazon. This vital project – which has been running now for nearly 2 years - maintains more than 200 hectares of a cacao-based agroforestry programme, working with over 50 local smallholders to help support vital income revenues from this sustainable farming.
Ali Russell, Chief Marketing Officer at Extreme E, said: “This partnership extension with Globo TV is truly exciting. Brazilians have a long standing affinity with motorsport and we know they love our racing format which combines top teams, leading electric vehicle performance and fast-paced action, all coupled with a concern for the future of our planet.
“South America is a really important audience for our purpose driven championship, especially as host to the lungs of the planet, the Amazon, which is on the front line of the climate crisis. As the leading national broadcaster, Globo is the perfect partner to help us continue to engage with the next generation of fans to our sport.”
Extreme E sees electric vehicles go head-to-head in remote locations; which are already damaged or severely under threat of climate change from a range of serious issues including melting ice caps, deforestation, desertification and rising sea levels.
