beIN Sports increases Extreme E’s broadcast portfolio with new agreement covering eight countries in South East Asia

Sport for purpose electric SUV racing series, Extreme E, today announced an addition to its current broadcast agreement with beIN SPORTS. The international broadcaster, which already televises Extreme E within its MENA territories,  will televise all five of Extreme E’s 2021 X Prix event with race highlights, magazine, preview and review shows in its South East Asian regions: Singapore, Malaysia, Thailand, Laos, Cambodia, Philippines, Indonesia and Hong Kong.  This addition of these new territories means beIN SPORTS will show Extreme E in 32 countries across MENA and South East Asia.

Extreme E’s race coverage will also be available on beIN’s digital platform, connect.beinsports.com

beIN SPORTS is a global leader in live and on-demand sports content. The channel broadcasts to over 40 countries across 5 continents, airing over 7,500 hours of live sports content every month on 60+ channels across the world.

Extreme E, via its top-tier broadcast package, aims to showcase electrification and performance whilst raising awareness, inspiring action and highlighting the impact of climate change. By focussing on the environment through racing it encourages consumers to consider electric transport, to reduce their own carbon footprint and help slow down the climate emergency.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to extend our broadcast portfolio with beIN to include its Asian region.  Our research has shown that Extreme E is one of the fastest-growing new sports, especially one in its first year of racing, and we are really looking forward to sharing our acclaimed television coverage with beIN’s wider audiences.

“Our sport for purpose series has already delighted many millions of viewers around the world with four thrilling events this year, but of course there is an even greater purpose to our championship apart from radical racing entertainment, and that is around the environment, which is unfortunately under threat. The more that we can extend our message throughout the world, the more we can increase awareness and help to slow down the climate crisis.”

Mike Kerr, Managing Director at beIN SPORTS Asia, said: “We are delighted to be broadcasting Extreme E to our viewers across eight countries in South East Asia. This new agreement takes the total to 32 countries that will enjoy the Extreme E coverage within the beIN SPORTS MENA and Asia footprint.

“Extreme E does a fantastic job in raising awareness of climate change and we at beIN are very proud to be supporting the work being done.

“beIN and Extreme E also share common goals through promoting gender equality and creating a level playing field for all, with 50 per cent of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”

Following the races in Saudi Arabia, Senegal, Greenland and Sardinia the series now goes on to visit Dorset, UK (18-19 December 2021).  The locations that the championship visits are all, in some way, affected by environmental issues such as desertification, deforestation, melting ice caps, plastic pollution, and rising carbon emissions. By holding races in areas that are suffering at the hands of the environmental crisis, the aim is to raise viewers' awareness and interest in environmental issues.

The series also has a unique viewing format, with races being held without spectators in order to reduce the championship’s carbon footprint. In addition, the championship transports equipment for the race by sea on its floating centrepiece, the St. Helena.