Etihad Airways selects Extreme E for its inflight entertainment

Extreme E, the pioneering electric SUV racing series, is delighted to announce that its magazine programme – Climate Changers – has been selected by acclaimed airline, Etihad Airways, for its exclusive inflight entertainment service, E-Box www.ebox-etihad.com.

With its head office in Khalifa, Abu Dhabi, Etihad Airways is the second flag carrier of the United Arab Emirates and offers its guests a network of over 100 passenger and cargo destinations across six continents.  The airline’s innovative inflight entertainment ‘E-Box service’ provides guests with hundreds of hours of on-demand video and audio content via state-of-the-art touch screen technology. The completely wireless system allows passengers to stream premium TV programmes, movies, music and more straight to their phones, tablets or laptops while on-board.

The Extreme E shows target an audience with a thirst for adventure and excitement. With unrivalled behind-the-scenes access to the creation and progression of this ground-breaking motorsport series, the programmes take viewers on a journey all the way from the championship’s inception through to the mind-blowing race action, the people and brains behind it, as well the stories of climate change, science, exploration and passion surrounding the series. 

Ali Russell, Chief Marketing Officer at Extreme E said: “As one of the world’s youngest and most respected airlines, we are delighted that Etihad has chosen one of Extreme E’s magazine shows for its prestigious in-flight entertainment package. Our sport for purpose championship has so many fascinating stories to tell – everything from the creation of the incredible ODYSSEY 21 race car to life on our ocean centrepiece, the St. Helena. These programmes add so much additional depth to the championship and extend the conversation outside of the racing itself and I’m confident this will entertain Etihad’s discerning traveller.

“Extreme E’s plethora of behind-the-scenes content which includes the fascinating people, the technology, the science and the legacy initiatives, all make for compelling viewing not only for lovers of motorsport but for anyone with a sense of adventure and care for the environment.”

After a thrilling opening round in AlUla, Saudi Arabia back in April and then an epic battle on the beach in Lac Rose, Dakar, Senegal in May, Extreme E delivered the goods once again in Greenland at the end of August. The Arctic X Prix in Kangerlussuaq provided non-stop action both on and off the course and now the sport for purpose series is heading to Sardinia for the Island X Prix at the end of October. The cars and other championship freight is currently on its way by sea aboard Extreme E’s floating centrepiece, the St. Helena.