Extreme E collaborates with VMATCH

Extreme E, the new racing series created by Alejandro Agag that is bringing together sports, entertainment, electrification, environment and gender equality, will work closely with VMATCH consulting agency to design its marketing approach, support its positioning and create the most relevant content to engage global brands.

Extreme E’s first Season got underway on April 3 in Alula, Saudi Arabia,  with Nico Rosberg’s Rosberg X Racing team winning its opening X Prix event, however off the race course, public and media attention was focused on the wider issues of desertification and the impacts of climate change which are threatening our planet’s future.

As the agency role is to fuel brand decision makers and promoters to align on common objectives and speak the same language in sports and beyond, VMATCH will support Extreme E developments and offer solutions to maximise the success of each brand strategy and each activation program.

With its long-time experiences in the watch industry, VMATCH supported the series in defining the key success factors and rational of why a watch brand should enter a partnership with Extreme E, balancing between the critical importance of time in racing but also supporting sustainability, exploration and gender equality. As a result of sharing those same values and positioning, VMATCH was able to bring the Swiss Luxury watch brand Zenith onboard as Extreme E’s Official Timing Partner.

Alejandro Agag, founder and CEO of Extreme E said: “Following a long-standing relationship with Herve, I’m delighted to be working with him and his new agency VMATCH to bring world class partnerships to Extreme E which are based around mutual purpose and crucial storytelling for the key pillars of the series which include electrification, environment, equality and entertainment.

“Sport is a powerful platform and we look forward to collaborating with like-minded partners to create genuine impact.”

Hervé Bodinier, founder and CEO of VMATCH added: “VMATCH’s positioning is to create meaningful and collaborative partnerships, which is exactly the same objective as Extreme E. Together, we will imagine and deploy purpose driven partnerships that deliver insightful content, create value and generate strong and durable engagement.

“I’m very pleased that we will continue our journey with Alejandro Agag as part of this electric odyssey which follows the successes we had together in Formula E. We share his unique vision to support sports and entertainment which offer solutions for a positive future.”