Extreme E reveals inaugural trophy
Extreme E, the innovative off-road electric racing series, has today revealed its inaugural trophy as designed by Mariano Pineyrua, who entered the championship’s trophy design challenge.
Launched in October 2020, the trophy design challenge, invited fans to submit ideas for the championship’s Season 1 trophy. There were more than 100 entries from 31 countries from both children and adults.
Ali Russell, Chief Marketing Officer at Extreme E, said: “I was blown away by the number of people that took the time to design a trophy for Extreme E, particularly as we are yet to go racing. The entrants really understood our brand, which is testament to the hard work of all the team, and there were some truly striking designs that really encapsulated all the elements of the series, from gender equality to environment.”
From the total number of entries, ten were put forward to the judging panel made up of Catie Munnings, Driver for Andretti United, Jayne Connell, Partner at Interstate and Creative Lead of Extreme E, Drew Feustel, astronaut and geophysicist and Dr Lucy Woodall, Marine Biologist and Extreme E Ocean Scientist. They judged the designs based on circular economy, creativity, technicality and the all-important Extreme E factor; is the design impactful and does it evoke emotion?
After much deliberation and discussion, they chose Mariano’s design who is from Uruguay. The concept is simple and bold, and the trophy itself uses the shape of the Extreme E logo to work as a sculpture. Each of the five X Prix trophies will use a different material inspired by the environmental issue the championship is highlighting in that location; stone for the desert and water scarcity, recycled plastic for the ocean, recycled mirror for the arctic, burnt wood for the Amazon rainforest and recycled glass for the thinning ice sheets in glaciers. The final result is a bold trophy aligned with Extreme E’s purpose of raising awareness of the climate crisis using recycled materials.
Mariano Pineyrua, Extreme E trophy design challenge winner said: “It feels awesome to win the Extreme E trophy design challenge, particularly as a designer focused on circular economy and design. I really wanted to showcase the values and purpose of Extreme E with an attractive and innovative trophy. I think this category of racing will be a game-changer in motorsport worldwide and I can’t wait to see the winners lift the trophies. Thank you to Extreme E and the judging panel for choosing my design.”
Jayne Connell, Partner at Interstate and Creative Lead of Extreme E said: “This has been an exciting project to be part of with a very special result. Bringing together art, creativity, entertainment and science with purpose is no easy task. The entries were so imaginative and tough to judge. Credit to all the participants and huge congratulations to Mariano.”
In collaboration with Dutch tech company, 3devo, the trophy will be created using consumer plastic waste. 3devo has provided Extreme E with a full material recycling and processing solution, which enables the transformation of plastic waste into filament for 3D printing applications, including the series’ winners trophies. 3devo has provided three machines - a filament maker, plastic shredder and polymer dryer - the key apparatuses’ required to turn waste plastic into trophies. Not only that, 3devo has also trained the Extreme E team on usage so trophies can be created on the ground.
The first trophy will be awarded to the X Prix winner on Sunday 4 April in Saudi Arabia.
