Welcome to the
Extreme E
Media Centre

 

Here you can download images, videos, documents, press releases and more.

 

 

Please feel free to contact the team for any questions or requests you may have:

Simra Gulzar via media@extreme-e.com or +44 7552 858229


Kris Reid appointed as Head of Marketing

Pioneering off-road racing series, Extreme E, has further strengthened its team with the appointment of Kris Reid as its new Head of Marketing.  Kris brings a wealth of experience to the role, having worked across a diverse range of industries including sports, music, and fashion.

Kris's career began in the UK music festival industry, where he worked on shows promoted by AEG Presents and Kilimanjaro. His love of creative expression and brand development led him to pursue a career in marketing, where he quickly made a name for himself as a skilled strategist and innovator.

Kris's experience in sports marketing includes his work as Marketing Lead for Extreme E’s sister series Formula E's London E-Prix, where he was responsible for overseeing all marketing initiatives for this high-profile event. Kris has also worked with globally renowned stunt cyclist Danny MacAskill in advancing live shows and producing engaging content campaigns for his bike display team “Drop & Roll”.

A passion for innovation and technology led Kris to work with the music app Poolsuite, where he helped to develop their events and brand partnerships strategy. In 2014 Kris also founded specialist handcrafted sunglasses brand Tens, which was recognised with numerous awards and accolades, including personal investment from Sir Richard Branson, Founder of Virgin.

Throughout his career, Kris has shown a talent for developing engaging content and building strategic partnerships. His experience in fan acquisition and engagement initiatives will be invaluable to Extreme E as the series, now in its third season, continues to grow and evolve.  With Kris at the helm of Extreme E's marketing team, fans can expect to see even more creative campaigns and initiatives aimed at driving engagement and awareness for the championship.

Kris Reid, Head of Marketing at Extreme E, said: “I'm thrilled to be joining Extreme E at such an exciting time in the series' development.

“The championship’s commitment to using sport to tackle climate change, as well as its key pillars of gender equity and diversity, are truly inspiring. I'm looking forward to working with the team to develop innovative campaigns and initiatives that will further engage our ever-increasing fan base and drive awareness for these vital missions.

“I hope my exposure to fast-paced environments, creating and working for disruptive brands, start-up culture, and of course being a massive motorsport fan, will all play into my new role. I’m excited to see what the future holds!”

Ali Russell, Chief Marketing Officer at Extreme E, said: "We're delighted to welcome Kris to the Extreme E team. His experience in brand development, content marketing, and strategic partnerships will be invaluable as we continue to build our brand and engage fans around the world. We're excited to see what he'll bring to the table as we work to make Extreme E the premier electric off-road racing series in the world."

Extreme E:


Simra Gulzar, Communications Supervisor
E: media@extreme-e.com / T:+44 7552 858229

Josh Bell, MPA Creative:     
E: jb@mpacreative.com  / T: +44 7557 102540

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

 


NOTES TO EDITORS

About Extreme E:

Now heading into its third season, Extreme E is a radical off-road racing series, founded by the same team behind Formula E, which showcases electric SUVs and futuristic technologies in some of the world’s most remote and challenging environments.

This five-event global voyage utilises its sporting platform for the purpose of promoting electrification, environment and equality. The series’ goal is to highlight the impact of climate change in some of the world’s most endangered environments, promote the adoption of electric vehicles to pave the way for a lower carbon future, and provide a world-first gender-equal motorsport platform.

The first sport to ever be built out of a social purpose, Extreme E aims to minimise environmental impact while maximising awareness, racing in places that have already been damaged or affected by climate change or human interference and taking fans deep into the heart of the most pressing issues facing our planet’s future.

Not only that, but Extreme E is also helping the car industry to develop future-facing technology using racing as a platform for road innovation, which accelerates change ten-fold.

Season 3 Calendar: 

Saudi Arabia
11-12 March 2023
Scotland
13-14 May 2023
Sardinia, Italy
08-09 July 2023
Amazon/USA
16-17 September 2023
Chile
02-03 December 2023

About NEOM:
NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive towns and cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

For further information email media@neom.com or visit www.neom.comand www.neom.com/en-us/newsroom

About ENOWA:
ENOWA is a world-class energy, water and hydrogen company founded in NEOM, Saudi Arabia. ENOWA produces and delivers clean and sustainable resources for industrial and commercial applications using a customer-centric smart and connected system, designed to be circular and takes advantage of NEOM's optimal solar and wind energy profile. ENOWA benefits from NEOM's greenfield site, which has no legacy infrastructure, to advance Energy, Water, and Hydrogen innovation.

ENOWA will act as a catalyst and incubator for developing new, sustainable energy and water businesses while creating a robust economic sector regionally. Through its commitment to renewable energy and efficient water management, ENOWA seeks to become a global reference for industry leaders and setting a benchmark for sustainable economic circular systems around the world.

For more information, please visit: enowa.neom.com

About Continental Tires: Founding Partner and Official Tire Partner
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation.

The tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

Continental has developed a new high-performance tyre for Extreme E Season 2, redesigned to include the use of more sustainable materials. Each of the 30 tyres that Continental has supplied to all ten Extreme E teams now contains recycled polyester made from approximately 60 PET bottles.  In total, around a third of each second-generation CrossContact Extreme E tyre consists of recycled and renewable raw materials.

About Kaizen Clean Energy: Official Clean Energy Technology Provider
Kaizen Clean Energy (KCE), a manufacturer of hydrogen generators, is developing integrated solutions for electric vehicle (EV) charging, hydrogen fuelling, and distributed power for the grid and critical assets.

KCE offers its mobile microgrid to customers through an Energy as a Service contract, which eliminates large capital expenses and provides customers with the flexibility to scale with energy needs over time.

Kaizen Clean Energy will support ENOWA - NEOM’s energy, water, and hydrogen subsidiary and Green Hydrogen Power Partner to Extreme E - in delivering a pioneering hydrogen microgrid solution to the championship.

Find out more on: www.kaizencleanenergy.com.

About Zenith: Official Timekeeper and Founding Partner
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second.

About Allianz: Founding Partner and Official Insurance Partner
The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets.

About Vodafone Business: Official Technology and Communication Partner
With expertise in connectivity, global scale and the leading IoT platform, Vodafone Business is a leading technology communications company helping organisations succeed in a digital world and keeping society connected. Vodafone’s purpose is to connect for a better future, enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded.

Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services. Vodafone operates mobile and fixed networks in 21 countries, and partners with mobile networks in 52 more.  As of 31 December 2021, they had over 300m mobile customers, more than 28m fixed broadband customers and over 22m TV customers.

This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IOT and MEC, integrated into Extreme E’s global operations and will include full involvement in the purpose- driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena.Through its IOT solutions, Vodafone Business is helping sustainability efforts, including agriculture, forestation and decarbonisation of energy grids.

Find out more on http://www.Vodafone.com/business  and follow Vodafone on its social media channels:

Twitter: @VodafoneGroup
LinkedIn:  www.linkedin.com/company/vodafone

About ALLCOT: Extreme E’s Official Environmental Credit Supplier
ALLCOT provides innovative project development, carbon markets, and sustainability advisory services since 2009.ALLCOT’s unique approach is based on using Article 6 of the Paris Agreement, its linkage to the 17 Sustainable Development Goals (SDGs), non-market approaches, and other market mechanisms.

ALLCOT aims to lead and accelerate the global transition towards a climate-neutral society by 2050. ALLCOT provides knowledge and expertise to implement climate change intervention initiatives and carbon projects that rely on nature-based and technology-based approaches.

ALLCOT supports firms and public bodies in developing their own emission reduction initiatives by providing consulting services for various carbon quantification standards (CDM, VCS, GS), as well as for various sectors (forestry, waste, renewable energy, transportation, sports). The entire carbon credit value chain is encompassed by these consulting services created under the Paris agreement.

Find out more: www.allcot.com
LinkedIn: https://www.linkedin.com/company/allcot/

About CBMM: Founding Supplier
CBMM | Niobium is a founding supplier of Extreme E and the Championship’s official Niobium Technology Supplier and Chassis Technology Supplier.

Critical to the automotive sector, niobium produces stronger, lighter and more sustainable cars with better energy efficiency. Its technologies are already widely applied in different areas, including light-weighting, safety, emissions reduction and electronics that will help lead to a sustainable sector transformation. Key applications of niobium in the Mobility sector include chassis, brakes and exhaust systems, drivetrains, batteries and EV charging stations and any number of ancillary components. Its qualities mean materials can be made lighter, stronger, more robust and more reliable – all while being more sustainable than other materials. 

CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About Neat Burger: Official Plant-based Partner
Neat Burger is one of the world’s fastest growing plant-based sustainable burger chains, backed by key investors Formula 1 Champion and X44 Extreme E team owner, Lewis Hamilton, and actor and environmentalist, Leonardo DiCaprio.

Established in 2019, Neat Burger has achieved not only a loyal fanbase but industry recognition too, having won for a second year running the UK’s Best Vegan Restaurant of the Year at the Deliveroo Restaurant Awards and it was nominated for the 2021 GQ Food & Drink Sustainability Award. Most recently, the brand was awarded PETA’s inaugural Company of the Year Award for its game changing approach to plant-based diets, encouraging people to eat delicious, protein-packed plant-based meals.

As part of its mission to create a sustainable future, Neat Burger is working with Eden Reforestation Projects on its large scale reforestation initiatives. In 2021, Neat Burger funded the planting of over one million mangrove trees in Madagascar.

About EY: Official Innovation Partner
EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services they deliver help build trust and confidence in capital markets and in economies the world over. EY develops outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, they play a critical role in building a better working world for their people, for their clients and for their communities.

EY originally joined the Championship to help Extreme E achieve its commitment of minimizing the overall footprint whilst creating a positive legacy. In collaborating with Extreme E, EY has become a vital part of creating an Environment Impact Assessment framework which further drives the championship in the direction of positive change. Whilst Extreme E strives to race without leaving a trace, the framework provided by EY has allowed the championship to minimize its environmental impact across each race location. Both prior and post-racing impact assessments have allowed Extreme E to strategically plan their actions within these areas.

About INTERprotección: Official Insurance Broker
INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand inter.mx,  its insurance digital platform that is transforming the insurtech game.

About LuisaViaRoma: Official Fashion Partner
Defined by the Financial Times as “a haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Enel X Way: Official Smart Charging Partner
Enel X Way is the Enel Group's new global business line entirely dedicated to electric mobility. Currently, Enel X Way manages approximately 320,000 charging points, both directly and through interoperability agreements in place worldwide1. As a global platform for e-mobility, the company is focused on developing flexible charging technologies and solutions to improve the customer experience by supporting the electrification of transport for consumers, businesses, cities and public administrations.

Find out more on https://enelxway.it/en/home  and follow Enel X Way on its social media channels:

LinkedIn: Enel X Way
Twitter: @enelxway
Instagram: @enelxway 
Facebook: @enelxway


1 Public and private charging points, including points of interoperability.