Welcome to the
Extreme E
Media Centre

Here you can download images, videos, documents, press releases and more.


Extreme E marks Earth Day with Amazon programme visit

As part of Extreme E’s commitment to its Legacy Programme in Brazil, members of the Extreme E team, along with No. 99 GMC HUMMER EV Chip Ganassi Racing’s Sara Price, headed to the Amazon earlier this month to see the project’s progress for the first time.

The theme for Earth Day 2022 is ‘Invest in our Planet’, with Extreme E using its platform as a sport for purpose championship to use its Legacy Programmes to provide both social and environmental impact in each race location.

Despite being unable to compete in Brazil so far due to Covid restrictions, Extreme E has continued its vital legacy work in the Amazon. The Legacy Programme is led by Amazon deforestation expert, Dr Francisco Oliveira, a member of the championship’s Scientific Committee and leading global environmental organisation, The Nature Conservancy (TNC).

Extreme E has partnered with TNC to develop its Amazon-based Legacy Programmes, which funds native forest restoration and a well-established cacao-based agroforestry programme.

With EARTHDAY.ORG underlining the need to ‘act (boldly), innovate (broadly), and implement (equitably)’, Extreme E is supporting a 1,000 hectare cacao-based agroforestry project, preventing the release of almost 150,000kgs of CO2 plus 100 hectares of a native forest restoration project.

As part of Extreme E’s visit to Brazil, the team met with rural producers in the northeast region of the Amazon to understand the challenges they faced as a result of the climate crisis and how they are being overcome, as well as the positive actions on the ground undertaken by TNC.


Rosely Alves Dias, a farmer in São Felix do Xingu

Upon arrival, Extreme E was able to see first hand the process of harvesting, fermenting and drying cocoa in Tucumã, as well as visit a new area of cocoa plantation and ecological restoration in the region.

The team then travelled to São Félix do Xingu to meet with local operatives at Campax Cooperative to gain an understanding of how the cocoa chain works and how climate change has impacted them, as well as learning of the challenges regarding agroecological agroforestry systems from Aprax-Cacao.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Visiting our Amazon legacy programme was unbelievable. We saw the size of the problems in the Amazon, but also the size of the solution – it was so enlightening. There is so much hope there, particularly from small farmers who are making the difference. That is what I love about our relationship with TNC, too, in delivering that.

“We saw the whole process throughout our time in the Amazon and what will stay with me is the people. The opportunities that come from local people with local solutions to tackle a global problem has been amazing. There is a real understanding here that the climate is changing– the rainfall isn’t as extreme, its at different times of the year which affects soil, and so they have had to change the way that they farm as global warming impacts them. The level of change that is impacting the people in the Amazon is something that will stay with me.

“The legacy programme we have in the Amazon is amazing and being a part of this with Extreme E is something that will stay with me forever. The Amazon currently has its challenges, but it also has amazing opportunities. This is particularly due to the work from small landowners there, both in combating climate change but also for those small landowners to help themselves and their families. Their journeys had an impact on all of us and through working with TNC we have been able to see that first hand.”

Agroforestry is the practice of growing food crops and native trees together. This approach is ideal for maintaining and regenerating the health of the planet’s soils, capturing carbon and providing habitat for wildlife, while fostering sustainable livelihoods and ensuring long-term agricultural production. Cocoa trees are native to the Amazon rainforest, making them particularly well-suited for agroforestry in this region. Young cocoa plants need shade and can be grown in forested areas without clearing the land, or planted on previously cleared lands alongside other vegetation to restore native forests.


Edro Rodrigues Dos Reis, a cocoa farmer from São Felix do Xingu

Since 2013, TNC’s Forest Cocoa Project has been providing technical assistance to farmers from the municipalities of São Félix do Xingu and Tucumã to encourage them to grow native cacao trees – the source of chocolate – to reforest degraded lands and to provide a more sustainable source of income. Farmers learn to grow multiple native species in the same area ensuring cocoa trees have the shade and nutrients they need to thrive, while diversifying their crops and making restoration a profitable activity.

Extreme E’s support will enable the expansion of cocoa agroforestry on degraded pasturelands, helping local farmers harvest higher value commodity beans and building sustainable livelihoods for their families. Moreover, Extreme E’s continued contribution to the ongoing maintenance of existing forests will sequester carbon dioxide from the atmosphere and benefit 425 hectares of rainforest, equivalent to an area one third larger than New York’s Central Park (340 hectares). 

Sara Price, No. 99 GMC HUMMER EV Chip Ganassi Racing, said: “The trip to the Amazon was a life-changing experience and I am not even sure whether that does it justice. To see what is happening in the rainforest and what we can do to change it, and the actions of the farmers that Extreme E supports to make a difference, was pretty incredible.



“When you visit a race track, you are not necessarily thinking about what you are doing to the environment or what you can do to help – you are going there to race. With Extreme E, and through the legacy programmes which the championship undertakes, you are thinking about it with a different mindset.

"When we visit Extreme E´s supported projects, we are taken out of the racing bubble and learning about things we probably never would have learned about before – and I love it! I enjoy learning about it and I take a lot from it.

“Even though the visit to the Amazon was only for a few days, it has given me memories that will last a lifetime. It is has been incredible to see different cultures and a different way of life, which I feel makes me a better person as a result.

"Life on land is important to me – I want to help take care of the different environments that we race in and I also want to take care of the environments I live in and enjoy. From the Amazon to the deserts, caring for environments across the planet and seeing what we can do to improve them means the world to me.”

Dr. Francisco Oliveira, Extreme E’s Amazon scientist, said: “The word I would use to sum up this visit is commitment. I saw great commitment from the people that are living in the Amazon to do the right thing as well as commitment from TNC to help the local people go in the right direction. There is also a lot of commitment from Extreme E to be part of the solution, too, in order to help these people change their lives in a better way.

Dr. Francisco Oliveira, Extreme E’s Amazon scientist

“The Amazon rainforest is vital, particularly regarding biodiversity, but also the people living there, because they are part of nature. It is inspiring every day to see the biodiversity we have in the Amazon and I want to ensure the Amazon is preserved for the future generations.

“Commitment is certainly what we need more of to tackle this global problem – we all definitely recognised that as part of the visit. I saw that in the eyes of the people that were there. There was a determination from everyone who was there and that commitment is the kind of thing that touches our hearts that we can make a difference.”

To learn more about the Extreme E / TNC Project and donate to the project, visit https://www.nature.org/en-us/about-us/who-we-are/how-we-work/working-with-companies/cause-marketing/extreme-e/ 

Edro Rodrigues Dos Reis with Sara Price

Extreme E:


Julia Fry, Head of Communications 
E: media@extreme-e.com / T: +44 7778 108754

Josh Bell, MPA Creative:     
E: jb@mpacreative.com  / T: +44 7557 102540

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

 


NOTES TO EDITORS

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 2 Calendar: 

Round 1: Neom, Saudi Arabia
19-20 February 2022
Round 2: Sardinia, Italy
07-08 May 2022
Round 3: Scotland or Senegal
09-10 July 2022
Round 4: Antofagasta, Chile
10-11 September 2022
Round 5: Punta del Este, Uruguay   
26-27 November 2022

About Continental Tyres: Founding Partner and Official Tyre Partner 

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:

Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Zenith: Official Timekeeper and Founding Partner

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight. 

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

About Allianz: Founding Partner and Official Insurance Partner

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.

Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.

About EY: Official Innovation Partner

EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About INTERprotección: Official Insurance Broker

INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand inter.mx, its insurance digital platform that is transforming the insurtech game. Follow INTERprotección on YouTubeFacebook and Twitter @INTERproteccion

About Enel X: Official Smart Charging Partner

Enel X is Enel Group’s global business line offering services that accelerate innovation and drive the energy transition. A global leader in the advanced energy solution sector, Enel X manages services such as demand response for around 6 GW of total capacity at global level and around 100 MW of storage capacity installed worldwide, as well as 195,000 electric vehicle charging points made available around the globe. Through its advanced solutions, including energy management, financial services and electric mobility, Enel X provides each partner with an intuitive, personalized ecosystem of tech platforms and consulting services, focusing on sustainability and circular economy principles in order to provide people, communities, institutions and companies with an alternative model that respects the environment and integrates technological innovation into daily life. Each solution has the power to turn decarbonization, electrification and digitalization goals into sustainable actions for everyone, in order to build a more sustainable and efficient world together.

Find out more on https://corporate.enelx.com/en and follow Enel X on its social media channels:

LinkedIn: @EnelX

Twitter: @EnelXGlobal

Facebook: @enelxglobal

Instagram: @enelxglobal