beIN Sports increases Extreme E’s broadcast portfolio with new agreement covering eight countries in South East Asia

Sport for purpose electric SUV racing series, Extreme E, today announced an addition to its current broadcast agreement with beIN SPORTS. The international broadcaster, which already televises Extreme E within its MENA territories,  will televise all five of Extreme E’s 2021 X Prix event with race highlights, magazine, preview and review shows in its South East Asian regions: Singapore, Malaysia, Thailand, Laos, Cambodia, Philippines, Indonesia and Hong Kong.  This addition of these new territories means beIN SPORTS will show Extreme E in 32 countries across MENA and South East Asia.

Extreme E’s race coverage will also be available on beIN’s digital platform, connect.beinsports.com

beIN SPORTS is a global leader in live and on-demand sports content. The channel broadcasts to over 40 countries across 5 continents, airing over 7,500 hours of live sports content every month on 60+ channels across the world.

Extreme E, via its top-tier broadcast package, aims to showcase electrification and performance whilst raising awareness, inspiring action and highlighting the impact of climate change. By focussing on the environment through racing it encourages consumers to consider electric transport, to reduce their own carbon footprint and help slow down the climate emergency.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to extend our broadcast portfolio with beIN to include its Asian region.  Our research has shown that Extreme E is one of the fastest-growing new sports, especially one in its first year of racing, and we are really looking forward to sharing our acclaimed television coverage with beIN’s wider audiences.

“Our sport for purpose series has already delighted many millions of viewers around the world with four thrilling events this year, but of course there is an even greater purpose to our championship apart from radical racing entertainment, and that is around the environment, which is unfortunately under threat. The more that we can extend our message throughout the world, the more we can increase awareness and help to slow down the climate crisis.”

Mike Kerr, Managing Director at beIN SPORTS Asia, said: “We are delighted to be broadcasting Extreme E to our viewers across eight countries in South East Asia. This new agreement takes the total to 32 countries that will enjoy the Extreme E coverage within the beIN SPORTS MENA and Asia footprint.

“Extreme E does a fantastic job in raising awareness of climate change and we at beIN are very proud to be supporting the work being done.

“beIN and Extreme E also share common goals through promoting gender equality and creating a level playing field for all, with 50 per cent of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”

Following the races in Saudi Arabia, Senegal, Greenland and Sardinia the series now goes on to visit Dorset, UK (18-19 December 2021).  The locations that the championship visits are all, in some way, affected by environmental issues such as desertification, deforestation, melting ice caps, plastic pollution, and rising carbon emissions. By holding races in areas that are suffering at the hands of the environmental crisis, the aim is to raise viewers' awareness and interest in environmental issues.

The series also has a unique viewing format, with races being held without spectators in order to reduce the championship’s carbon footprint. In addition, the championship transports equipment for the race by sea on its floating centrepiece, the St. Helena.

Extreme E:

Julia Fry, Head of Communications 
E: media@extreme-e.com / T: +44 7778 108754

Carla Corbet, MPA Creative:     
E: carla.corbet@mpacreative.com / T: +44 7944 077440

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

NOTES TO EDITORS

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 1 Calendar: 

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal 
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland 
28-29 August 2021
Enel X Island X Prix: Sardinia, Italy
23-24 October 2021
Jurassic X Prix: Dorset, UK   
18-19 December 2021

About Continental Tyres: Founding Partner and Official Tyre Partner 

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:
Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Zenith: Official Timekeeper and Founding Partner

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight. 

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

About Allianz: Founding Partner and Official Insurance Partner

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.

Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.

About EY: Official Innovation Partner

EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About INTERprotección: Official Insurance Broker

INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand ​inter.mx,​ its insurance digital platform that is transforming the insurtech game. Follow INTERprotección on YouTube, Facebook and Twitter ​@I​NTERproteccion

About Enel X

Enel X is the Enel Group's global business line that offers services that accelerate innovation and guide the energy transition. World leader in the sector of advanced energy solutions, Enel X manages services such as demand response for approximately 7.4 GW of total capacity globally and 137 MW of storage capacity installed worldwide, as well as 232,000 charging points for electric vehicles made available worldwide¹. Through its advanced solutions, including energy management, financial services and electric mobility, Enel X provides each partner with an intuitive and personalized ecosystem of technological platforms and consulting services, focused on the principles of sustainability and the circular economy in order to provide people, communities, institutions and companies with an alternative model that respects the environment and integrates technological innovation into daily life. Each solution has the power to transform the goals of decarbonization, electrification and digitalization into sustainable actions for all, in order to build together a more sustainable and efficient world.

¹ Public and private charging points, including points of interoperability. 

Find out more on https://corporate.enelx.com/en and follow Enel X on its social media channels:

LinkedIn: @EnelX 

Twitter: @EnelXGlobal

Facebook: @enelxglobal

Instagram: @enelxglobal

About XITE ENERGY
XITE ENERGY was founded by Oliver Bennett and Megan Jones straight out of university two years ago. XITE brings disruptive innovation within the beverage industry; a new frontier to energy drinks. Designed around functionality but with no limitations on health, XITE ENERGY uses functional ingredients that are fused together to provide a cognitive boost, combining natural flavours, natural caffeine and zero sugar.