Extreme E confirms broadcast agreement with ESPN

Extreme E, the innovative electric off-road racing series, has confirmed a partnership with ESPN in Latin America.

ESPN will broadcast live racing action as well as highlights, magazine, preview and review shows across Latin American countries including Mexico, Argentina, Brazil and Chile in English, Spanish or Portuguese. This is a particularly important territory for Extreme E as it has two races in the region, Brazil and Argentina in October and December 2021 respectively.

Ali Russell, Chief Marketing Officer at Extreme E, said: “ESPN is one of the biggest names in sports broadcasting and I’m delighted they’ll be airing Extreme E in Latin America.  

“We have recently added Argentina as our finale event in 2021, alongside Brazil, making South America a very important market for Extreme E. At both events we will not only display wheel-to-wheel racing, but also leave a long-lasting positive impact through our Legacy Programmes in each destination. I’m really looking forward to seeing what Latin American motorsport fans make of Extreme E.”  

As a sport for purpose Extreme E has three key focusses; electrification, environment and equality. In a world first, it is stipulated that teams must field both a male and female driver. Those drivers will be behind the wheel of an electric SUV named ODESSEY 21 racing in some of the most remote corners of the planet that have all been impacted by climate change. The series will highlight the plight these areas and its communities face due to the climate crisis and encourage everyone to make a change to reduce their carbon footprint.

The agreement with ESPN is the latest in a long line of broadcast partnerships already announced by Extreme E, including BBC (UK), Discovery (Europe), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Globo (Brazil), ESPN Africa, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv and Huya (China), RTL 7 (The Netherlands), ORF (Austria), Arena Sport (Balkans), MySports (Switzerland), Virgin Media Television (Ireland) and BTRC (Belarus).

Extreme E:

Julia Fry, Head of Communications 
E: media@extreme-e.com / T: +44 7778 108754

Carla Corbet, MPA Creative:     
E: carla.corbet@mpacreative.com / T: +44 7944 077440

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

NOTES TO EDITORS

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 1 Calendar: 

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal 
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland 
28-29 August 2021
Amazon X Prix: Para, Brazil 
23-24 October 2021
Glacier X Prix: Patagonia, Argentina  
11-12 December 2021

About Continental Tyres: Founding Partner and Official Tyre Partner 

Continental develops pioneering technologies and services for sustainable and networked mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2018, Continental generated preliminary sales of approximately €44.4 billion and currently employs some 244,000 people in 60 countries and markets.

The Tyre division has 24 production and development locations worldwide. As one of the leading tyre manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tyre division’s portfolio includes services for the tyre trade and for fleet applications, as well as digital management systems for commercial vehicle tyres.

About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:
Established in 1929, LuisaViaRoma has been an online luxury destination since 1999. In 2019, LuisaViaRoma celebrated the company’s 90th anniversary, as well as the 20th anniversary of its online business.