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Extreme E announces new partnership with Ocean Bottle to reduce ocean plastic

Sport for purpose racing series Extreme E has announced a new partnership with Ocean Bottle, with both organisations renowned for their sustainability efforts and delivering positive climate action.
The partnership will commence ahead of Extreme E Season 4 next year.
Since launching in 2019, ecological-conscious reusable bottle brand Ocean Bottle has prevented over 10 million kgs of ocean-bound plastic from reaching our oceans. With the sale of each Ocean Bottle, 11.4kg of plastic (the equivalent of 1,000 ocean-bound plastic bottles) is collected globally, in coastal areas where plastic pollution is most prevalent.
Plastic currently accounts for 85 per cent of all marine litter and is on track to triple by 2040. Ocean Bottle helps to fund plastic collection centres in Brazil, Egypt, Ghana, India, Indonesia, the Philippines, with 372 communities benefiting from a formalised waste management infrastructure.

Extreme E has purchased an initial 250 bespoke versions of the BOB bottle range, which is the equivalent to the removal of 250,000 ocean-bound plastic bottles. Throughout the course of the partnership and its shared ethos, Extreme E and Ocean Bottle are aiming to reach the target of removing the equivalent of 1,000,000 plastic bottles as part of joint environmental commitment towards the climate crisis.
The bottles come embedded with an NFC enabled smart-chip, which allows owners to register the bottle to the Ocean Bottle Mobile App to further fund the collection of ocean-bound plastic (for free) each time a refill is registered, thus delivering positive steps towards climate action.
Ali Russell, Managing Director at Extreme E, said: “I am delighted to announce our new partnership with Ocean Bottle. They are an award-winning company with strong commitments towards delivering environmental solutions and positive action, and it is great to partner with them for our upcoming fourth season.
“Extreme E has a shared environmental focus with Ocean Bottle on reducing emissions and combatting the climate crisis, with driving innovation at the forefront of this partnership. It is great to work with Ocean Bottle to remove a quarter of a million plastic bottles from our oceans as part of this agreement, and we look forward to exploring further opportunities to deliver more climate-friendly initiatives as part of our collaboration.”
Will Pearson, Ocean Bottle co-founder, said: “Beyond the incredible impact already created by this partnership, Extreme E and Ocean Bottle share the deepest connection through our joint sustainability purpose. Creating social and environmental impact solutions is why we both exist and we're proud to stand alongside Extreme E and their partners in this joint objective.”
Extreme E:
Charlotte Sefton, Extreme E
E: charlotte@extreme-e.com / +44 7827 214807
Simra Gulzar, Communications Supervisor
E: media@extreme-e.com / T:+44 7552 858229
Josh Bell, MPA Creative:
E: jb@mpacreative.com / T: +44 7557 102540
NOTES TO EDITORS
About Extreme E:
Now in its third season, Extreme E is a radical off-road racing series, founded by the same team behind Formula E, which showcases electric SUVs and futuristic technologies in some of the world’s most remote and challenging environments.
This five-event global voyage utilises its sporting platform for the purpose of promoting electrification, environment and equality. The series’ goal is to highlight the impact of climate change in some of the world’s most endangered environments, promote the adoption of electric vehicles to pave the way for a lower carbon future, and provide a world-first gender-equal motorsport platform.
The first sport to ever be built out of a social purpose, Extreme E aims to minimise environmental impact while maximising awareness, racing in places that have already been damaged or affected by climate change or human interference and taking fans deep into the heart of the most pressing issues facing our planet’s future.
Not only that, but Extreme E is also helping the car industry to develop future-facing technology using racing as a platform for road innovation, which accelerates change ten-fold.
Season 3 Calendar:
Saudi Arabia
11-12 March 2023
Scotland
13-14 May 2023
Sardinia, Italy
08-09 July 2023
Sardinia, Italy
16-17 September 2023
Chile
02-03 December 2023
About Continental Tires: Founding Partner and Official Tire Partner
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation.
The tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.
Continental developed a new high-performance tyre for Extreme E Season 2, redesigned to include the use of more sustainable materials. Each of the 30 tyres that Continental has supplied to all ten Extreme E teams now contains recycled polyester made from approximately 60 PET bottles. In total, around a third of each second-generation CrossContact Extreme E tyre consists of recycled and renewable raw materials.
About LuisaViaRoma: Official Fashion Partner
Defined by the Financial Times as “a haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.
About Enel X Way: Official Smart Charging Partner
Enel X Way is the Enel Group's company fully dedicated to electric mobility. With around 25,000 managed public charging points, Enel X Way operates in 16 countries, both directly and through joint ventures such as Ewiva in Italy and Chargeway in India. As a global platform for e-Mobility, the company is focused on developing flexible charging technologies and solutions to improve the customer experience and to enable the electrification of transport for consumers, businesses, cities and public administrations.
Find out more on https://enelxway.it/en/home and follow Enel X Way on its social media channels:
LinkedIn: Enel X Way
Twitter: @enelxway
Instagram: @enelxway
Facebook: @enelxway
About Zenith: Official Timekeeper and Founding Partner
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second.
About ENOWA: Official Green Hydrogen Partner
ENOWA is a world-class energy, water and hydrogen company founded in NEOM, Saudi Arabia. ENOWA produces and delivers clean and sustainable resources for industrial and commercial applications using a customer-centric smart and connected system, designed to be circular and takes advantage of NEOM's optimal solar and wind energy profile. ENOWA benefits from NEOM's greenfield site, which has no legacy infrastructure, to advance Energy, Water, and Hydrogen innovation.
ENOWA will act as a catalyst and incubator for developing new, sustainable energy and water businesses while creating a robust economic sector regionally. Through its commitment to renewable energy and efficient water management, ENOWA seeks to become a global reference for industry leaders and setting a benchmark for sustainable economic circular systems around the world.
For more information, please visit: enowa.neom.com
About Vodafone Business: Official Technology and Communication Partner
With expertise in connectivity, global scale and the leading IoT platform, Vodafone Business is a leading technology communications company helping organisations succeed in a digital world and keeping society connected. Vodafone’s purpose is to connect for a better future, enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded.
Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services. Vodafone operates mobile and fixed networks in 21 countries, and partners with mobile networks in 52 more. As of 31 December 2021, they had over 300m mobile customers, more than 28m fixed broadband customers and over 22m TV customers.
This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IOT and MEC, integrated into Extreme E’s global operations and will include full involvement in the purpose- driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena. Through its IOT solutions, Vodafone Business is helping sustainability efforts, including agriculture, forestation and decarbonisation of energy grids.
Find out more on http://www.Vodafone.com/business and follow Vodafone on its social media channels:
Twitter: @VodafoneGroup
LinkedIn: www.linkedin.com/company/vodafone
About EY: Official Sustainability Partner
EY is a global leader in assurance, consulting, strategy, transactions and tax services, and already plays a significant role in working with Extreme E. Originally announcing its collaboration with the championship back in 2020, EY came on board to help Extreme E achieve its commitment to minimising its overall footprint whilst creating a positive legacy.
Whilst Extreme E strives ‘to race without a trace’, the framework provided by EY has helped the series to minimize its environmental impact across each of its remote race locations. Both prior and post-racing impact assessments have supported Extreme E to strategically plan their actions within these areas.
EY and Extreme E will work closely together to promote the five pillars of Extreme E (or “Five Es”) through the adoption of ‘XE Talks’. These informative presentations, facilitated by Extreme E’s Scientific Committee, will shed light on the Five Es, showcasing the joint commitment of EY and Extreme E.
About CBMM: Founding Supplier
CBMM | Niobium is a founding supplier of Extreme E and the Championship’s official Niobium Technology Supplier and Chassis Technology Supplier.
Critical to the automotive sector, niobium produces stronger, lighter and more sustainable cars with better energy efficiency. Its technologies are already widely applied in different areas, including light-weighting, safety, emissions reduction and electronics that will help lead to a sustainable sector transformation. Key applications of niobium in the Mobility sector include chassis, brakes and exhaust systems, drivetrains, batteries and EV charging stations and any number of ancillary components. Its qualities mean materials can be made lighter, stronger, more robust and more reliable – all while being more sustainable than other materials.
CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.
About Kaizen Clean Energy: Official Clean Energy Technology Provider
Kaizen Clean Energy (KCE), a manufacturer of hydrogen generators, is developing integrated solutions for electric vehicle (EV) charging, hydrogen fuelling, and distributed power for the grid and critical assets.
KCE offers its mobile microgrid to customers through an Energy as a Service contract, which eliminates large capital expenses and provides customers with the flexibility to scale with energy needs over time.
Kaizen Clean Energy will support ENOWA - NEOM’s energy, water, and hydrogen subsidiary and Green Hydrogen Power Partner to Extreme E - in delivering a pioneering hydrogen microgrid solution to the championship.
Find out more on: www.kaizencleanenergy.com.
